They might use Facebook and Instagram, or might use Twitter and Instagram.

http://collaw.instructure.com/eportfolios/56109/Accutane_Px_200_Mg__Para_Pharma__Acne_
http://collaw.instructure.com/eportfolios/55354/Aldactone_Jk_Vs_Lj__Aris_Turkey__Diuretics

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Ledes answer the classic 5 W s and an H questions of journalism.